Looking back at 2017, there were definitely some obvious trends in the world of beauty. Whether it’s a product that trended or a certain beauty look or style, 2017 will certainly go down as one that was pretty tame by most measures. While many trends stayed on the list from previous years there were some standouts as noted below that enjoyed a breakout in popularity.
1. Micellar Water
So, what is micellar water? This was the question I had when I first started seeing this product on the shelves and online this year. Turns out, it’s pretty simple.
Micellar water is a much gentler way of cleansing the face than using a liquid sudsing cleanser or a bar of soap. However it may be so gentle that for some skin types, more may need to be done to get pore-deep to remove bacteria.
Micellar water is made up of tiny little spheres or “micelles” that are simply cleansing oils suspended in a soft water base. The idea is that these oil spheres attract dirt and other debris in the skin, and cleanse the skin without drying it out. It can be a dual or triple purpose beauty product as well, which adds to its appeal.
It can be used as both a cleanser and a moisturizer when in a bind or travelling. It can also be used as a very effective makeup remover without the heaviness or greasiness of Vaseline or other heavy eye makeup removers.
2. Balayage Overtook Ombre
Move over ombre, balayage was all the rage this year when it came to hair highlighting style. While the two are very similar highlighting techniques, balayage overtook ombre’s top spot in 2017 as a low maintenance highlight style.
Both highlighting techniques are a lot more “deconstructed” than traditional foil or cap highlighting. This characteristic makes these highlighting techniques much lower maintenance since they can maintain their look a lot longer by camouflaging the root growth better.
What’s the difference between ombre and balayage then? Ombre is a subtle transition between a darker (root area) and lighter (ends and middle of the hair) shades. It almost looks like what you’d get when your hair grows out and you need a root touchup, but it’s a bit more sophisticated looking than that since it requires an artistic touch to get it just right.
You have seen this look at one time or another on celebrities like Chrissy Teigen, Beyonce and Lucy Hale. This look, although still lower maintenance than traditional highlighting techniques, is a bit more work to maintain the balayage since it involves an artistic hand to keep the subtle transition alive.
The balayage technique takes small sections of the hair and paints the color onto it in small triangulated sections. The bottoms are intentionally not painted so there are naturally placed darker parts that give the hair a nice depth. Because it is not a precise method, it is very low maintenance and may last quite a bit longer without required maintenance.
3. BB Creams
BB creams, or “beauty balm” creams enjoyed a nice popularity trend in 2017. They are marketed as a more natural alternative to heavy “masking” types of foundations. It is basically a face cream with a bit of tint added to it. One could use a BB cream alone if they were not looking for a ton of coverage.
BB creams are sheer, and mostly contain ingredients that are meant to be nourishing or moisturizing for the skin. They just happen to also deliver a bit of color along with the moisture and therapeutic benefits.
Once could conceivably gain the same benefit by mixing a dot of their foundation with their favorite face cream. While these started to gain notoriety in 2011, every brand and their brother came out with a version of the BB cream in 2017.
4 & 5. Matte Overtook Shine, Gloss and Glitter & Pigments Got More Intense
Many formulas for colored cosmetics went “matte”, which is reminiscent of the matte rage in the eighties and early nineties. Matte simply means a color is devoid of any shine. While this can also mean a color may be drying to the skin or lips, it also is preferred for more mature skin since glitter, shine and glitter tend to settle in fine lines and wrinkles.
Lip stains, lipsticks, lipliners, eyeshadow and pretty much any makeup with color got a marketing boost from claims of higher pigment concentration. Higher priced brands often have more pigment in their makeup.
This is why they last longer and look better. It’s also a justification for the higher price tag of course. Many drugstore brands launched their own deeply pigmented makeup at a more attainable price in 2017.